We sincerely hope that international visitors who come all the way to Japan can experience Japanese hospitality and enjoy the very best of Japanese cuisine.
In the first quarter of 2025 alone (January through March), Japan welcomed over 10 million international visitors, setting a new record. If this trend continues, the total number of foreign tourists in 2025 is expected to surpass 40 million.
However, many travelers are choosing restaurants based solely on search engine results like Google or star ratings from popular review platforms. As a result, they often end up dining at places locals rarely visit.
At S-REIT, our free restaurant introduction service, this raises some important questions:
Why are visitors booking restaurants that locals don’t go to?
Why aren’t they choosing places where they can truly enjoy outstanding food?
Think about it. Haven’t you seen the same thing happen in your own country?
At S-REIT, we believe that international visitors deserve to experience authentic, high-quality Japanese cuisine at restaurants carefully chosen by locals with discerning taste. Our goal is to help even one visitor discover a place so good that Japanese diners themselves would recommend it, allowing them to experience the true taste of Japan.
Through thoughtful recommendations and genuine hospitality, we aim to help travelers create unforgettable memories of their time in Japan.
Group companies fully supporting S-REIT's business as sponsors
I-MAKE One-on-One English Conversation
An English conversation school founded in 2007. It is a “one-on-one specialized English conversation school” with 25 schools nationwide, from Hokkaido in the north to Okinawa in the south. Many of its customers are employees of global companies that do business with the world, such as YAMAHA and SUZUKI, as well as celebrities and Japanese national soccer players who take English conversation lessons.
K-Franc One-on-One Korean Conversation
K-Franc's predecessor, “Hanryu,” was founded in Hamamatsu City, Shizuoka Prefecture, in 2011. Hanryu's representative instructor, Kim Hee-jae, was born in Seoul, later became a Japanese citizen, and now has one son and two daughters.
K-Franc was reborn as a completely new name, “K-Franc,” and is now led by Kim Hee-jae's son, Naito Takashi.
The unprecedented global boom in Korean dramas, movies, and K-POP has also swept across Japan, and many students are now learning Korean at K-Franc.
Naito Logistics Co., Ltd.
A long-established logistics company with over 30 years of history since its founding in 1992. The company owns over 70 trucks and employs 270 staff members. It primarily delivers food products to convenience stores, supermarkets, and department stores across Shizuoka Prefecture. Additionally, the company operates numerous frozen and refrigerated warehouses within its own buildings, providing warehouse management services to meet a wide range of needs, thereby earning the trust of many clients.
Frontiere Co., Ltd.
As a group company of Naito Logistics Co., Ltd., this company mainly provides security services focused on traffic control. It operates primarily in Toyohashi City and Toyokawa City in Aichi Prefecture, as well as Hamamatsu City in Shizuoka Prefecture, where its headquarters are located, and plans to expand its business area in the future. The company is attractive because it is rare in the security industry to have all employees take complete days off on Saturdays and Sundays and strictly adhere to fixed working hours, making it an easy place to work. The core of the company's workforce consists of young employees in their 20s and 30s.
Kaneda Motor Co., Ltd.
Founded in 1981, this is a long-established car purchasing company with over 40 years of history. The company specializes in purchasing high-mileage vehicles with over 100,000 km, has a track record of purchasing over 20,000 vehicles, and purchases over 350 vehicles annually.
The company conducts export operations globally, including Southeast Asia centered on Thailand, as well as the United States, Australia, and the Middle East, and is a high-profit company with an annual profit margin exceeding 40%.
KANEDA MOTOR LTD.
This company was spun off from Kaneda Motor Co., Ltd. in 2018. It specializes in purchasing low-mileage vehicles with less than 50,000 km on the odometer, offering an average premium of 8-10% over the prices offered by competing purchase companies.
Would you trust S-REIT to help you discover restaurants that only those who’ve experienced the real thing truly appreciate?
